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A spectrum of experience built to elevate your brand

Trout Media was built to tell your story, and make it beautiful.

“Zac provides beautiful and meaningful designs that communicate the brand message in a clear and purposeful way. He takes the time to get to know his clients in order to infuse their personality and identity into each design he creates.”

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01. Brand Strategy

Before you tell a story, you have to know the story.

Through a detailed process of market analysis, user research, and face-to-face meetings, we gain a deep understanding of your unique needs and how best to meet them. With our expertise and your input, we develop a customized roadmap that sets the course for a successful branding strategy. We understand that no two brands are the same, which is why we work closely with you to develop a branding plan that is truly tailored to your needs.

1

Initial Evaluation

We’ll get started by sitting down together to understand your company and its needs. By conducting a thorough audit of your current situation, we'll gain a deeper understanding of how we can work together to find a solution.
2

Research & Analysis

This is where the fun begins. We’ll take an extensive look into your current market, your audience, your competitors, and potential opportunities. Collecting all of this data will give a clear picture of how to move forward most effectively.
3

Market Positioning

After getting a clear picture of where your brand currently sits in the market, we’ll define a strategy that puts you in the most valuable position. This will be meticulously compared to your competitors, focusing on a plan that resonates most with your specific audience.
4

Branding Strategy

Every good brand needs a platform to launch from. With a focused and well-thought approach to the your brand’s rationale, we can develop a course of design that will ultimately guide the design process in deliberate methods that have a lasting impression.
5

Messaging

Before you can speak, you need a voice. In this stage, we’ll clearly define the best way to accurately portray your brand’s mission and vision. We want you to be able to speak to your audience in a way that communicates the core of who you are in a simple to understand tone.
02. Graphic Design

A brand is more than just a fancy name or memorable logo.

It’s an elaborate collaboration of elements working in unison to tell your story in a memorable and powerful way. When designing your brand, we’ll look at identifying factors like color, typography, and illustrative styles while keeping in mind a wide variety of use cases. This process lays a consistent groundwork that further establishes your brand, while also allowing room for growth.

1

Visual Identity System

Brand recognition starts with a unique visual language. Starting with a logo, we’ll develop a comprehensive identity system that immediately sets you apart from the competition in a way that’s specific to you. This includes your core visual identity — logotype, mark, typography, photography, illustrations, and color palette.
2

Voice

Our approach to messaging ensures that your brand's established tone-of-voice is consistently expressed across all touchpoints. We’ll work to infuse your brand’s messaging — whether that language is mission-based, product-focused, or fun and quirky — into marketing copy and website content, bringing your brand to life and giving it a distinct voice.
3

Marketing Assets

With an established identity and voice, design has a clear directive. We’ll take that into account for every piece of print and digital collateral needing to effectively communicate your message to the masses. We can design everything from logos and supporting marks to event posters and invites to business cards, billboards, vehicle wraps, package designs, and more.
4

Brand Guidelines

Developing your brand is just the beginning — we won’t leave you hanging! To maintain consistency in both visual identity and messaging, it's crucial that all stakeholders in your company are aligned. That’s why we develop a comprehensive and user-friendly brand guide for your team to reference, ensuring that everyone is on the same page and your brand remains cohesive.
03. Web Design

When the digital river is moving, you want to be upstream.

In the digital world we are a part of, no brand is ever static. People experience your brand through an ever-expanding variety of mediums, and for your voice to be clearly heard, you need to be on the right pathways. We’ll take a look at the latest digital trends to help you stay upstream from the crowd.

1

User Experience (UX)

In a world overflowing with information, providing a seamless user experience is crucial. Our meticulous UX design process leverages a combination of heuristic principles, user research, and industry-best practices to guide your users through your platform, ensuring a positive experience. With our expertise, your platform will be a breeze to navigate and meet your users' needs.
2

Interface Design (UI)

Words on a page can get boring quite fast if treated incorrectly. A thoughtful design process must be in place to layout information in a digestible and attractive way that makes your user want to look at the page.
3

Wireframing & Prototyping

Once a solid plan is drawn out for your interface and user experience, we’ll start putting the pieces together through rough wireframes. Then, as things begin to take shape, prototypes of the finish product will be made for testing and viewing.
4

Web Design

A well designed prototype will set the stage for expeditious web development. We’ll place everything together in a seamless design that flows well between mobile, tablet, and desktop platforms.
04. Brand Support

Your brand is important. Let’s keep up the good work.

Brands never stop moving. As your company grows so will an your needs for supporting graphics, photography, development and campaign rollouts. We will take the brand we’ve established and apply it to a wider swath, maintaining consistency and exploring its depth.

Take your brand upstream from the crowd

Trout Media is a full-service brand studio that creates unique visual experiences that clearly and effectively communicate your story.

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Tuckaway Farm
Vital Study Skills
LIVSN Designs
AcrePro
Brick Avenue Lofts

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