Best of Arkansas Sports (BOAS) is a popular authority in the Arkansas sports news space, and for good reason. Covering all Arkansas sports with deep analysis and opinion pieces, they bring a crucial viewpoint to their 65,000+ monthly readers.

When approached by the client, they were in desperate need of a more polished and appropriate look to their brand. We went through dozens of iterations before deciding on a bold, bright, and simple word mark that conveyed the history of sports media and Arkansas colors. In addition to brand identity, we revamped all of BOAS social channels with new banners and post templates.